As a regional nonprofit social services agency serving 11 Pennsylvania counties, Access Services has many stories to tell. But as a nonprofit, their resources for video production are limited. In conjunction with a grant, and after providing an efficient equipment list that was purchased, I worked with Access Services on a series of training sessions that provided them with the internal ability to produce short, non-fiction videos. From exploring the meaning of story, to the language of film, to composition, sound capture and then editing, I effectively ran a workshop within this nonprofit so they could begin communicating their stories that need to be told and producing them internally. Our first round of training was so successful, that throughout the second half of 2011, I ran a “second round” of training, adding to the in-house video team and overseeing the production of more videos.
Cornerstone: Story By Design
After nearly 30 years of offering traditional counseling and related services, Cornerstone wanted to revise their story and reassess their plan for serving the needs of their clients and prospective clients. A big first step in this process was a rebranding of the core business, including logo development and stationery design. Subsequent steps will include website design/development and sub-branding for key services that will stand on their own.
A River Blue
Started in 2006 as an arts empowerment project in IDP (Internally Displaced Persons) camps in northern Uganda, A River Blue has grown into a transformative, multi-dimensional vocational training program. ARB needed its identity and messaging to develop along with the program. Again, the first step in the rebrand was logo and tagline development. After logo selection, stationery was designed, and the website will soon follow.
The Wild Orchid
This boutique floral design group wanted to take their small start-up to the next level. The big first step included a logo, business cards and a website. All elements communicate artistic professionalism combined with floral elegance, and maintain a distinctly feminine sensibility representative of the three business partners.
Cotton Field Communications, LLC
We obviously managed the creation of our own logo and website. The logo development process included multiple rounds of designs and modifications in order to strike the balance of design and communication. In the end, we landed on a logo that utilizes a balanced type treatment, desired color combination, and a design element (the square in upper right) that is multi-dimensional in what it communicates and provides an overall balance to the logo.
The logo elements and themes were carried out in the website design, where we integrated a blog-type of grid along with a navigational system that is dynamic, communicative and functional. The site is built in WordPress, allowing us complete control over content management.